Selling wine in supermarkets – by the glass.
A young British entrepreneur had the bright idea of selling wines in single serve portions in plastic stemmed wine glasses with foil tops.
The single serve, he reasoned, would be attractive to people who didn’t want to open a whole bottle, and just wanted one glass. It would also be attractive to people having picnics, going to festivals and concerts and commuters going home after a hard days work and looking to unwind on the train.
So he took his idea to the friendly and welcoming folk on ‘The Dragons Den’. This is a British TV series where budding entrepreneurs look for funding from a team of hard bitten business people.
Well, they shot him down in flames. Thought his idea was mad, it would never take off.