Home > Bar Industry News, Beer, Wine > Starbucks remakes its future with an eye on beer and wine

Starbucks remakes its future with an eye on beer and wine

By Bruce Horovitz, USA TODAY
SEATTLE — The Starbucks of the future arrived today.
If Starbucks (SBUX) executives have it figured out right, this could be the prototype for the next generation of stores for one of the world’s most influential brands.

A very different kind of Starbucks is on tap. It will serve regional wine and beer. It offers an expansive plate of locally made cheeses — served on china. The barista bar is rebuilt to seat customers up close to the coffee.

Most conspicuously, the place looks less like a Starbucks and more like a cafe that’s been part of the neighborhood for years — yet that’s “green” in design and decor. This is the calling card of independent java joints that have been eating and sipping away at Starbucks’ evening business for decades. U.S. Starbucks stores get 70% of business before 2 p.m.

Full Article

Advertisements
Categories: Bar Industry News, Beer, Wine
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: