Overcoming the ‘Chile = Cheap’ Myth
By LETTIE TEAGUE
Some seemingly rhetorical questions actually have answers (Is it possible to be too rich or too thin?), while others require a good bit more pondering (Why do fools fall in love?). Chilean winemakers have long puzzled over a rhetorical question of their own: Why is Chilean wine considered cheap? Though the quality of Chile’s wines has risen dramatically recently, the world, by and large, still regards them as bottom-rung, at least in terms of price.
Read Lettie’s full WSJ article