Brewers Association: Economics of Draught Beer Quality Presentation
The Brewers Association November 2013 Power Hour, Economics of Draught Beer Quality presentation, produced valuable information that has now been made permanently available in the Retailers section under Line Cleaning.
This important research clearly demonstrates that retail establishment that clean and maintain draught beer lines according to the Draught Beer Quality Manual guidelines will realize additional sales and profits created by increased consumer satisfaction.
Brewers Association brewery members are encouraged to bring this important study to the attention of all their draught beer retail accounts
Source: Brewers Association