Draught Beer Quality for Retailers
Retailers play a critical role in preserving the great flavor and aroma in beer created by brewers. Great beer in a consumer’s glass is no accident – beer must be handled with care at retail. Draught beer systems commonly pour a wide range of brewers’ and suppliers’ beer, so everyone has an interest in keeping great beer great – brewers and wholesalers, retailers and consumers.
Draught Beer Quality for Retailers, a new publication from the Brewers Association Draught Beer Quality Subcommittee, is intended to help retailers consistently pour great beer and preserve profits thru industry accepted best practices. When handled properly from brewery to bar to glass, draught beer delivers what many consider to be the freshest, most flavorful beer available.
Draught Beer Quality for Retailers can be downloaded free at draughtquality.org.
Printed copies can be ordered on the Brewers Association store for a nominal charge
Matt Meadows, Brewers Association Draught Beer Quality Subcommittee Chair
Ken Grossman, Brewers Association Technical Committee Co-Chair
John Mallet, Brewers Association Technical Committee Co-Chair
Chris Swersey, Brewers Association
Chuck Skypeck, Brewers Association