Archive
DRAUGHT BEER QUALITY FOR RETAILERS
January 22, 2015
In our first Power Hour of 2015, three draught quality experts take us on a tour of the Brewers Association’s newest resource, Draught Beer Quality for Retailers. These experts present the four major sections of the publication, highlighting key takeaways in each:
Key considerations and components: What should your system look like?
Proper operation of your draught system
Draught system cleaning and maintenance
Case studies and economics of line cleaning
The group also discusses the genesis of this new retailer-focused publication from earlier work done by the BA’s draught beer quality subcommittee, along with some of the quality issues we face as an industry.
Speakers:
Neil Witte, Training and Technical Support Manager, Duvel USA, Boulevard Brewing Co. and Brewery Ommegang
Matt Meadows, Director of Field Quality, New Belgium Brewing Company
Kevin Reed, Director of Brewing Operations, Rock Bottom Breweries, CraftWorks Restaurants and Breweries, Inc.
Source: Brewers Association
Brewers Association January Power Hour – Draught Beer Quality for Retailers
Thursday, January 22, 2015 – 1:00 pm Eastern; 12:00 noon Central; 11:00 am Mountain; 10:00 am Pacific
Topic:
Draught Beer Quality for Retailers
Speakers:
Neil Witte, Training and Technical Support Manager, Duvel USA, Boulevard Brewing Co. and Brewery Ommegang
Matt Meadows, Director of Field Quality, New Belgium Brewing Company
Kevin Reed, Director of Brewing Operations, Rock Bottom Breweries, CraftWorks Restaurants and Breweries, Inc.
Join us for our first Power Hour of 2015 as three draught quality experts take us on a tour of the Brewers Association’s newest resource, Draught Beer Quality for Retailers. These experts will present the four major sections of the publication, highlighting key takeaways in each:
> Key considerations and components: What should your system look like?
> Proper operation of your draught system Draught system cleaning and
> maintenance Case studies and economics of line cleaning
We’ll also discuss the genesis of this new retailer-focused publication from earlier work done by the BA’s Draught Beer Quality Subcommittee, along with some of the quality issues we face as an industry.
PLEASE NOTE: This Power Hour is NOT restricted to BA members only and brewers are encouraged to invite their distributor and retailer customers to participate. There is no charge for non-member participation. Power Hour Primer
Register online by January 21
Draught Beer Quality for Retailers
Retailers play a critical role in preserving the great flavor and aroma in beer created by brewers. Great beer in a consumer’s glass is no accident – beer must be handled with care at retail. Draught beer systems commonly pour a wide range of brewers’ and suppliers’ beer, so everyone has an interest in keeping great beer great – brewers and wholesalers, retailers and consumers.
Draught Beer Quality for Retailers, a new publication from the Brewers Association Draught Beer Quality Subcommittee, is intended to help retailers consistently pour great beer and preserve profits thru industry accepted best practices. When handled properly from brewery to bar to glass, draught beer delivers what many consider to be the freshest, most flavorful beer available.
Draught Beer Quality for Retailers can be downloaded free at draughtquality.org.
Printed copies can be ordered on the Brewers Association store for a nominal charge
Matt Meadows, Brewers Association Draught Beer Quality Subcommittee Chair
Ken Grossman, Brewers Association Technical Committee Co-Chair
John Mallet, Brewers Association Technical Committee Co-Chair
Chris Swersey, Brewers Association
Chuck Skypeck, Brewers Association
Brewers Association Updates Draught Quality Information for Retailers
The US Brewers Association has recently updated the retailer section of their website with incredible resources for retailers that serve draught beer. This resource is an excellent opportunity for draught service agents to update their knowledge.
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